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There’s a reason why people specialize in Search Engine Optimization (SEO) – there’s a lot to learn. Algorithm, back links, sandbox, SERP. Eyes tend to gloss over and the phrase “it’s all greek to me” comes up a lot. You can stop swearing at your computer because not only am I creating an SEO primer for you (you’ll need to stay tuned for that), I’m going to go over what I call Common Sense SEO for you today.
True enough – if you know SEO, this post will likely bore you to death. I won’t tell anyone if you want to sneak out early. For everyone else, let’s dig in to some things you can do on your own that may help your SEO ranking.
First, choose to invest in your business by taking an hour, or a day, or a week to go through your site to implement the changes. You need to be vested in this because my first rule of DIY Common Sense SEO is that you need to do it once, and then wait. Google won’t take a look at your common sense tactics and pop you into the #1 spot overnight.
The second rule is to provide good, reliable, quality information. There aren’t too many people out there that are going to think off the top of their head that their content is crap, but you do need to have an honest eye on your pages. So ask a friend. Ask your business partner. Just be sure that whomever you’re going to ask is going to be honest with you. It may sting like heck, but you’ll be okay. Promise. Here’s a way to test your content without really asking people for their opinion. Ask someone if they would be willing to link to your site.
The third rule goes hand in hand with the second. Check your spelling and read your content for grammatical errors. It not only looks bad, but if your spelling is horrible, Google will think there’s something wrong. If you can either afford a proofreader or know someone who’s willing to go through your site to check for errors – do it. Not everything is going to get picked up by a spell check – like a recent blunder of mind where all my stationery (paper) was listed as stationary (not moving). It may not have affected my SEO, but my wordsmith clients were quick to pick up on the embarrassing blunder.
My fourth rule is to write for the web. Quick, grab a book and open it up. There’s probably some italicized words, a few pictures, and a bunch of paragraphs, right? That’s book writing. Now open up your favourite blog (what? you’re already on it. Shucks – thanks). Images, bolded words and phrases, large headings, colours. That’s web writing.
Do you love these common sense tips? You can add your name to the list below to be notified when the primer ebook is ready to be released. There will be some cool freebies along the way, but you’re not going to be inundated with emails – it’s not a newsletter. To make the deal even sweeter, if your on the list when the ebook is released, you’ll even get a major discount when we pre-launch!
Whatcha waiting for?
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You can put lipstick on a pig, but it’s still a pig. Yep, it’s true, but I bet that pig feels like a million bucks after the lips are painted.
n also get this type of effect by taking something from your site, and moving it across your social media brands. Barb Mooney and her designer 
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