Changing the landscape of your site

You can put lipstick on a pig, but it’s still a pig. Yep, it’s true, but I bet that pig feels like a million bucks after the lips are painted.

This weekend I finally got around to picking up some colouring for my hair.  In the past, colouring my hair happened almost as often as changing my clothes, but now that my business is booming and I’m a Mom priorities have changed.

So now I have jet  black hair, my hair is growing back out from a massive cut last year – and I feel like a million freaking dollars even when there’s not a stitch of lipstick on these lips.  Little changes.  Big difference.

My point is that a small change to something in your business – whether it’s an updated font or colour scheme, a new logo, or even the addition of a few graphics in your side bar is going to make a huge difference on your site.

You can also get this type of effect by taking something from your site, and moving it across your social media brands. Barb Mooney and her designer Hope Wallace (Paper Relics) does this really well on Barb’s website, blog, Twitter, and Facebook.  What a difference a few graphics make.

Here’s a few more things to spit shine your website.

1.  Change the permalinks on your site. There is nothing uglier than seeing a page URL that looks like this:  www.mondaymorningva.com/?p=30 when it should be www.mondaymorningva.com/store

2.  Add images to your posts. It not only gives you some extra spaces to pop your SEO, but it will add another dimension to your site.

3.  Make sure your header links to your homepage. Most people will automatically try to click on your logo to get themselves out of the depths of your website so make it easy for them!

4.  Speaking of easy – put your contact information on your page. And preferably your landing page.