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marketing

GO PRO: using newsletter services properly

Psst … have you been thinking about getting a newsletter started? Maybe you want to look like a pro when you zap your new blog posts to your email subscribers. Or maybe you attend a lot of trade shows and want to figure out a way to gather emails from would-be clients {cuz having them [...]

how to be a kick-ass marketer at a tradeshow

In another life, I ran a very successful Avon business. One thing that really pushed my business was when I attended in-person events :: we called them AOL’s in the business (Avon on Location!) :: because it not only allowed me to grab retail clients but also helped me to find people who really wanted [...]

scarcity out. isolation in.

CLOSING TOMORROW. LIMITED TIME OFFER. BUY NOW OR …. ELSE. Nearly every internet marketer I’ve seen uses scarcity in their product launches for one very good reason: it works. The problem is that everyone is doing it so it quickly becomes outdated and overused. Overused means that by the time your audience sees your pitch, [...]

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