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Popular and must read

scarcity out. isolation in.

CLOSING TOMORROW. LIMITED TIME OFFER. BUY NOW OR …. ELSE. Nearly every internet marketer I’ve seen uses scarcity in their product launches for one very good reason: it works. The problem is that everyone is doing it so it quickly becomes outdated and overused. Overused means that by the time your audience sees your pitch, [...]

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death by twitter: 10 strategies you want to follow and 1 you don’t

When I started my business over a year ago, I built it on Twitter. I’ve yet to spend more than $40 on advertising (and that $40 was for business cards that did diddly squat) and my practice is booming. When the company was in its infancy, I spent a lot of time different tactics for [...]

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reality. create your own experience

Did you know that you can alter the reality of your buyers? It’s not magic. It’s not some creepy internet marketing method. Unless, of course, you’re a creepy internet marketer kinda guy (or gal) then there’s just no hope for you. So let’s say that you have this fabulous new PDF manual that you want [...]

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