It’s already January, do you know where your marketing plan is? Right now, your competitors are launching their new year promotions and introducing new ways of reaching old and new customers. Here are some simple tips that you can use to help you build your social media strategy.
Target Market: Your audience seeks out different communities where the other members share similar interests. If you’re not sure where to find your target audience online, try to think about some of the conversations they may be having, then do a search for those types of conversations.
Information: The best way to get people to talk about you is to give them a reason to talk. You know whose in your audience, where they are, and what they’re talking about. Now you’ll need to find stories around your brand that are of interest to your market.
KISS: There are hundreds of platforms, tools, and applications that you can use to create, manage, and execute your social media strategy. Your friend: keeping things simple. You can’t be everywhere, nor do you want to be. You only want to be in the places where your audience is hanging out. Your time is precious so choose wisely.
Be Yourself: Okay so it’s a little cliche, but it really is true. Nothing will fail faster than someone who isn’t authentic. Looking for some authentic voices? Read this, that, and this too.
Add Value: I don’t know everything. I don’t even pretend to know everything. But I can add value to my audience by sending them to really smart people that do have the answers. You’ve probably noticed that my books, blog, and newsletter is filled with links that bring you to people and places that have much more to add to the subjects I’m talking about. I love being able to share newstories that I find on Mashable or videos from YouTube.
Engage: There are plenty of ways to engage your audience. When they comment on your blog, or send you an email do your best to respond.
Make it Easy: Sometimes the easiest things are overlooked. Be sure that you make it easy for your readers to share your blog posts and articles. If they’re on your blog, can they find your Facebook and Twitter profiles? Make it easy for people to find you.
Persistence: You won’t see a massive traffic spike the day you open your Twitter account and make your first five tweets. Once your begin to implement your strategy, you need to be consistent and give it enough time to start working.
