Grab a chair, kitten. Yes you - the business adventurer.

Enter your email below and download my guide on the 5 ways you can start earning more money from your business right now.

This isn't about getting rich quick, it's about building your business better. I'll also send you the Monday Morning VA HOW-TO newsletter loaded with links to my latest articles 'round the net and things you can execute right now to build your business.

Go ahead supernova, I'll be waiting for you.





tools of liberation: ebooks and digital products + why you need ‘em

by Dawn Martinello on February 12, 2010

ebooks vs traditional booksIf you don’t have an ebook or any type of digital products for sale on your site, you’re leaving a lot of money on the table.  Not too long ago the only way to get your words in front of the masses was to use a publisher. Things are changing in a big way. Sure, lots of people love holding a book in their hand as opposed to reading through their newly downloaded ebook or other digital media. And there’s no doubt about it – if you’re aligned with a top publisher it can definitely add credibility to your career.

Self publishing an ebook and the residual passive income created is quickly becoming big business. Even if you’re published in the traditional sense, you shouldn’t be too quick to dismiss ebooks and other sources of passive income.

In a recent conversation with a new client (who happens to have two published books and wasn’t originally interested in ebooks or digital products) I explained the benefits of why she should be offering some digital products to compliment her traditional books.

  • There are people who are not interested in regular books. Not offering a ebook version leaves mega bucks on the table.
  • Create a mini-version of your traditional book. Easily accessible pricing means you’ll be able to net those people who feel your book is too pricey.
  • Offering different types of products – audio or video for instance – will pull in people who don’t have time to read, or who find the different types of files more stimulating than books.
  • As you promote your newly created ebook and other digital products, you can package the “freebies” that you create (short videos, blog posts, etc) as an online e-course that you can offer for free. This captures everyone else who isn’t able or willing to pay for your material, but it does offer you an email address to build your newsletter list.
  • Once you have all these fabulously hot products, you can even set up an easy, inexpensive affiliate program.

    • Setting this system up can be easy and lucrative.

    Questions? Ask away, or email me to set up a consultation.

    Leave a Comment

    Subscribe to my popular newsletter!

    Previous post:

    Next post: