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marketing

how to be a kick-ass marketer at a tradeshow

In another life, I ran a very successful Avon business. One thing that really pushed my business was when I attended in-person events :: we called them AOL’s in the business (Avon on Location!) :: because it not only allowed me to grab retail clients but also helped me to find people who really wanted [...]

How do I sell my book on Amazon?

Amazon.com sells billions of dollars worth of books each year, and your title can be on this global bookstore next to established authors. (If you are a published author, then your publisher will need to arrange distribution on Amazon.) But if you are a self-published author, it is within your control and easier than you [...]

Flex your muscles. Mailchimp vs. Aweber

It seems that 2010 is the year where “content is king” for more businesses than I can shake a stick at. More clients are asking for newsletters to be set up and we’ve had our own reasons to have start looking at different services that offer autoresponders. Currently, I use and recommend Mailchimp to everyone [...]

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